FOUNDED FUNDED FULFILLED
DEAN HOMICKI: COMPANIES BUILT BY HAND. PAST & PRESENT

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COMPANIES
Staebl & Staebl.academy —DISABILITY PRODUCT SPECIALIST, FOUNDER & INSTRUCTIONAL DESIGNER
Aug 2015 –Present (6 yrs+)
The hand-built application, the 'Mobility Access Design Library, is an online learning and design resource made for people who serve the built environment. It is designed to enable professionals who influence the built environment to save time and secure technical experience to manage regulatory conformance with inclusive design and disability standards beginning with Tactile Ground Surface Indicators (TGSIs). Stairs, stair nosings, ramps & handrails are planned additions.
DEAN HOMICKI Pty Ltd —FOUNDER, CEO & DESIGN DIRECTOR
Jul 2011 –Present (10 yrs+)
Dean Homicki Pty Ltd is a startup incubator and multidisciplinary studio led by creator, entrepreneur and business builder Dean Homicki. Under the structured business umbrella, the company is a proof of concept engine for the research & development, commercialisation & branding of physical and digital products.
The design practice has invested in the growth markets of garden design & landscaping products (Skemah) and disability compliance management services (Stæbl). In 2016, the graphic design & communication services business (Mickimedia) was launched. It was closely followed by the regional online wine, food & marketing service channel (Vinoweekly). In 2020, during the COVID-19 lockdowns in Australia, the business pivoted its focus to conceiving & creating the world first Mobility Access Design Library & application (Stæbl Academy).
MICKIMEDIA —FOUNDER, GENERAL MANAGER & DIRECTOR
Jun 2013 –Present (8 yrs+)
Under the business umbrella of Dean Homicki Pty Ltd, Mickimedia was created to enable clients to help their customers understand who they are, what they do and the problems they solve. And to demonstrate to the people who care why their product or service is made for people just like them.
This is how founder Dean Homicki has personally built and sold several successful businesses.
Mickimedia collaborates with clients designing & executing practical business strategies. It drives enterprise outcomes designed to attract, retain & keep customers' attention through business processes. The studio creates graphics, animation, photography, video, youtube shows, podcasts, instructional design, microlearning, social media, print & digital media, event design & niche PR. It even offers outbound telephone marketing services on clients behalf to markets.
SKEMAH Pty Ltd —FOUNDER, CEO, DESIGN DIRECTOR & COLLABORATOR
Aug 2012 – Feb 2017 —(4 yrs 7 months)
The creation of the SKEMAH brand was an opportunity to do things differently from the get-go. Its goal was to design with an international focus and collaborate with a diversely talented team. It had a clear brand promise (to be really useful). Operating transparently, its global team produced a range of garden and landscape products that genuinely solved problems in new and exciting ways.
A series of really useful garden products were designed and made with a global distribution reach. Dean Homicki Pty Ltd exited the business selling it to Moodie Group in 2017, including its modular retaining wall, garden box & gabion systems.
DTAC Pty Ltd —FOUNDER, CEO & DESIGN DIRECTOR
Jan 2000 – Aug 2011 (11 yrs 8 mos)
DTAC began life through a private commission; design and manufacture a stainless steel Tactile Ground Surface Indicator (TGSI) for the Blind & Vision-impaired. The startup began its life through DAHDAH Pty Ltd, researching & investigating an emerging market of disability products, realising the need to resolve several design issues, namely that disability and safety could be sexy!
In brief, under Dean Homicki, DTAC (Dean Tactiles) developed and nurtured an emerging industry to a professional standing amongst architects & the commercial construction & civil Industries. Co-founded with Chris Bertacco, they built a national team of experts, building a brand to become a world leader in architectural disability products.
CEO Dean Homicki authored and published several papers, including the 1st definitive industry Body of Knowledge on tactile ground surface indicators (TGSIs) 'Dot-dash-dot' in 2010.
Dean Homicki sold his majority shareholding to the RAVEN GROUP in July 2011, including related companies and the distribution company INSAFE Pty Ltd.
DAHDAH Pty Ltd— CEO & FOUNDER, DESIGNER-MAKER, GOLD & SILVERSMITH
Jan 1995 – Jan 1999 (4 yrs 1 mo)
The studio began life in the garage creating jewelry ranges & brands for Myer & David Jones. It developed & delivered executive office-wares for David Jones & other specialty stores throughout Australia, UK and Europe. It undertook exclusive commissions for clients that included furniture & lighting, fixtures & fittings, POS systems for retail and fashion, external signage & sculpture, lighting and portable sound absorption infrastructure, several commercial retail fit-outs.

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